What Most Brands Get Wrong About Retention - Feat. CEO of Upzelo
Chew on This - Digestable DTC Content
Evolving Brand Loyalty Strategies
This chapter examines the complex factors influencing customer retention in both B2B2C and direct-to-consumer models, highlighting the shift from traditional loyalty systems to more personalized approaches. It discusses the critical role of technology and data in developing impactful loyalty programs that foster deeper consumer engagement and community. By exploring various strategies and examples, the chapter emphasizes the need for brands to adapt their retention measures based on their maturity and market dynamics.
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