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#013: A Fireside Chat with Tim Soulo, CMO at Ahrefs
The Long Game
Content Is the First Class Citizen in Our Marketing Department
In our marketing department, you first have to be experienced marketer and then a writer. It's not the word that you put on the page, it's the actual ideas. So why would i try to outsorce this to some idento fiver writer who would like rite 100 words for a ten dollars or something? Why would i do this if if i can create content much better than this quotanquote writer? Because i have actual ideas.
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