Why Do People Flip-Flop When They Change Their Position?

What does it take to admit you’re wrong? And why is it so difficult? Cognitive psychology and neuroscience studies reveal that human decision-making relies on a host of factors that don’t always lead to objective evaluations. Opinions can form as a result of fear, anger, pleasure, and other emotions that not only contribute to bias, but can also harden over time. The resulting misconception often then rattles through every aspect of our lives, from our work to our politics to the very relationships we hold dear. But what if there were a way to break out of that process? Three luminaries in the field of business, psychology, and debate sit down for a fascinating discussion on how to argue well, and how to be open to changing your mind. 

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