1min chapter

The Blueprint with Simon Squibb cover image

$250K Worth of Sales Knowledge in 48 Minutes

The Blueprint with Simon Squibb

CHAPTER

Intro

This chapter discusses the critical need to identify the ideal customer before launching a product, cautioning against common pitfalls of mismatched audiences. Personal anecdotes illustrate the challenges faced when businesses fail to align their offerings with the right market, emphasizing the benefits of fostering a fulfilling customer relationship.

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