i worry about the side where people are betting on their being customers versus people who actually do have customers and are making a, making a dent. i feel like there's three phases to this. There's ideation and a maybe two ideation, and ideation andvalid well, no, no, sorry. And then there's validation. So what i'm talking about right now is, we're just in the very first part. It's like, i want spinned ideas, right? Then we're throwing them against basset requirements to just got check make sure we're not just chasing something and too excited em.