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Rongross: There are horizontal and vertical acquisitions. Is there one you'd rather see than the other? Not necessarily, it depends on the individual circumstance. He says investors have an arbitrage opportunity to come in right now if they don't own the company. Rongross: We'll take a closer look at what a new customer is worth throgh business,. And how much companies are willing to pay to get one.

(1:00) Three months ago Chipotle's CFO made a bold proclamation regarding the company's pricing power. Chipotle's 4th-quarter results prove he was correct. But how much more can the company raise the price of their menu without lose customers? Jason Moser analyzes the restaurant landscape, including: - Yum Brands' eye-popping unit growth over the past year - How the economics of Yum's franchise model stack up against Chipotle's decision to own all of their locations - Whether Chipotle can get to 7,000 locations

(15:00) Ron Gross discusses the business of acquisitions, including: - The different ways that companies fund buying another business - Horizontal vs. vertical acquisitions - Hostile takeovers - Whether investors should wait for an acquisition to close before selling their shares

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Stocks: CMG, YUM, MSFT, ATVI, TTWO, ZNGA

Host: Chris Hill Guests: Jason Moser, Ron Gross Producer: Ricky Mulvey Engineers: Dan Boyd, Rick Engdahl

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