Cognitive Dissonance in Action

This chapter explores the role of cognitive dissonance in shaping behavior, focusing on studies encouraging college students to change their habits regarding condom use and water conservation. It emphasizes the effectiveness of public commitments and self-advocacy in aligning beliefs with actions, particularly in contexts like voter turnout and marriage. The discussion extends to personal narratives, highlighting how individuals rationalize their choices while grappling with the tension between beliefs and behaviors.