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35. Will avatars ever replace human user researchers? - Rob Symes @ Fortell.ai

Understanding Users: The UX Podcast

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The Multilingual Capabilities of JAD

With an avatar you can, it's more diverse. It allows you to reach a more diverse audience. You don't have the, you can have racially diverse avatars. So in the, in the Cambodian example, we are clearly choosing an avatar that, that suits and they are speaking in their language. And that's something that's, I suppose from a cost angle that's really good. Just because it's a person who's speaking their language, it clearly will make, will make it better. We don't know this stuff. I think anyone who tells you that they know where AI is going to go is talking rubbish because it's changing too quickly.

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