The Importance of Mission and Purpose in Product

I think there's an element of like purpose as well because you know when I look at refined labs you're almost kind of like making a stand for marketing doing it in the right way. So that goes with a four spectrum some mission and purpose kind of go into the same thing are you bought into that market is the market attractive enough? Is it type of customers that you want to be working with leadership have the people done it before do they have experience so they have sources of funding  and then products like doesn't matter if you're in a huge market if your product sucks so like product has to matter to cool man cool cool cool those are all the questions I had but I don