How to Write a Sales Proposal

The pricing is like they are hooked on you it's can they do, have they budgeted for it and if they haven't how do they get that money for it. The proposal sort of just sits in between reinforcing that and then telling them here's the way this thing works in real life so maybe that's it hopefully that's more clear I don't give granular line items unless they start to negotiate or if they say that's too expensive we break down all the things and I say which one don't you want.