
Big Tech is Knock Knock Knockin’ on the GDPR’s Door
Sustainability Now
00:00
The Relationship Between Personal Data and Revenue
Alphabet and Meta keep track of every activity you perform on their web browsers, social medias and apps. Your online activity tells how do we live, or who you are. Digital advertising marketers can target specific category of users based on various factors such as location, age, gender and behaviors in the digital world. And this dependence on personal data is something that we look at in our ESG ratings model.
Transcript
Play full episode