The New Music Business with Ari Herstand cover image

How a Sony JV Record Label Develops Artists

The New Music Business with Ari Herstand

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Navigating the Music Industry: Artist Development and Label Collaboration

This chapter explores the career journey of a talented artist signed to RCA UK and taken on as a U.S partner by another record label. It delves into the artist's successes, songwriting abilities, and upcoming performances, highlighting the importance of building independent demand before seeking out labels. The discussion also delves into the dynamics between artists, managers, and labels, emphasizing the challenges and rewards of artist-label collaborations in the music industry.

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