Investor: I'm looking for a statement of what makes them special. What's driving the train here? Whole Foods is devoted to the promotion of organically grown foods, healthy eating and sustainability of our entire ecosystem. They say they offer the broadest selection of high quality, natural and organic products with a strong emphasis of perishable food. Average stores carry as many as 49,000 SKUs. Then we also have exclusive brands, which gives us an advantage in the marketplace. We're only one of 13 companies to make Fortune magazine's 100 bestCompanies list every year since its inception.