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Tata needs BigBasket to fulfill its retail ambitions

Daybreak

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The Importance of Big Basket in the Online Grocery Business

Tata spent about $2 billion on a super app called Tata New. The app now has a new design and payment features. For it to succeed in its new avatar, it needs Big Basket to work. Four in five transactions on Tata New in the first year were reportedly grocery or medicine orders.

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