Ecommerce Playbook: Numbers, Struggles & Growth cover image

How Much Should I Spend On Ads?

Ecommerce Playbook: Numbers, Struggles & Growth

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Are You Trying to Fund Your Own Growth?

How much profit do i need left or left over in time and on, in raw dollars? Like, the reality is, i'm not going to pay myself forty five grand on a start up. So that's another another factor here. If you've got a hundred dollar ao v, 70 % gross margin 12 to 18 months, you would like to be paying yourself some amount of money. And then adjust that relative to how fast you want to be growing. Maybe that puts you at a pointf likeim ghong to spend 50% of my money on ads, and im going tobe at two to one in the erly stage of the business. I moing to get

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