6min chapter

99% Invisible cover image

The Weight

99% Invisible

CHAPTER

The Style of Lifting That Bob Hopeman Loved

Bob used his olympic team slash employees as models and spokesmen to sell weights. The style of lifting that bob most adored was olympic lifting. Bob advised a solid eight hours of sleep but said he didn't need it because i sleep faster than most people. He oveged himself with hot dogs, claimed to be the healthiest man in the world - but turned out to be one of the unhealthiest men in the world.

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