Digital First Brands Are Switching Back to Physical Stores

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Bliss Club is an online direct-to-consumer or D2C brand. It launched a physical store in Bengaluru this weekend. The shift towards brick and motor store is in full swing. Why are these digital brands going the brick and motor route? Well, maybe we are wrong when we assumed that being digital is simpler.

In today's episode for 10th January 2023, we see why so many digital first brands are switching back to physical stores.

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