Digital is Dying! Brick-and-Mortar is Alive!!!
Finshots Daily
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Digital First Brands Are Switching Back to Physical Stores
Bliss Club is an online direct-to-consumer or D2C brand. It launched a physical store in Bengaluru this weekend. The shift towards brick and motor store is in full swing. Why are these digital brands going the brick and motor route? Well, maybe we are wrong when we assumed that being digital is simpler.
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