EP10 (GUEST) – Jon Morgenstern, EVP Head of Investment at VaynerMedia, Why agencies have more opportunity than ever, Netflix’s disappointing ads decision, How creators will win in the next 5 years
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The Importance of Best Practices in Advertising
The agency model is resilient because as long as you're at the crossroads of all the changes happening, there's always complexity or nuance where folks really want an outside kind of set of skills to use. While are these trends for some time now in social media? There's just more opportunity than ever in a few areas including retail and digital advertising. And then there's also a huge right now brought about by privacy measurement and attribution on the modern side too.
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