There's a whole group called like Snowpals and Snowpals.org. And so it turns out the whole ski community, there are a bunch of meteorologists who will make custom, more granular, so to speak, predictions for snow. So these specific meteorologists are now essentially having their own like Patreon, sub stack, subscription services and apps. The smart move would be, and this would also be a little anti-competitive, would be for like a Google to copy that model.

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