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Your Multi-Channel Prospecting Blueprint: How Top Sales Reps are Using LinkedIn

Sales Gravy: Jeb Blount

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Embracing Social Selling on LinkedIn

This chapter delves into the challenges salespeople face in adopting social media, particularly LinkedIn, as part of their sales strategy. It highlights the transition from traditional selling techniques to leveraging social selling for better outreach and relationship building. The conversation emphasizes the importance of effective messaging and engagement over content creation to maximize business opportunities on social platforms.

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