Richard Robb on Willful
EconTalk
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The Paradox of Choice: Analyzing Decision-Making Dilemmas
This chapter investigates the paradox of choice, highlighting how too many options can lead to decision paralysis and dissatisfaction among consumers. It critiques traditional views on consumer behavior while emphasizing the importance of personal agency and the psychological complexities involved in making choices. The discussion extends to high-pressure environments like sports and finance, exploring the interplay of luck, judgment, and the influences driving seemingly irrational decisions.
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