Nike’s Co-founder on Innovation, Culture, and Succession
HBR IdeaCast
00:00
The Importance of Celebrity Endorsements in Athletic Shoes
After Stanford, you went on a sort of a whirlwind tour and ended up talking sneakers in Japan. He was one of the first people you shared them with. The Cortez is still an important shoe in the line. Where did the waffle iron come into play? Almost 10 years later, we were distributed for tiger shoes.
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