Haley Altman
Pioneers and Pathfinders
00:00
How Do You Tell the Story of Your Business?
Doxley raised 2.3 million in less than 30 days, no product at evaluation. We played for the VCs and things like that into what were their pain points. I made a couple mistakes on the sales side of trying to hire salespeople instead of doing founder led sales as heavily at first because there is a lot about the story that needs to resonate. And so I think also a big understanding of the customer. So being able to break down processes and be able to tell the product team like we made every single Doxley hire. That's an amazing reaction by Ice Miller and kudos to them. Not every firm would have had that both initial reaction and then hooking
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