The Infinite Game
What You Will Learn
C v S Taking the Courage to Lead the Results on the Stock Market
Despite all these logical facts of why they shouldn't do it, when they made this call, what happened was customers noticed that the c v s had a brand. The day they made the announcement, the shares dropped by one %, from 66 to 65. But a year and a half later, they'd increased by close to double. So we're talking about courage here. And if you think about it, adopting an infinite mind set in a world consumed with this finite min set can really cost some one their job.
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