Zero to One Initiatives - What Are the Risks?

With a zero to one initiative, you're essentially building this thing from the ground up. When there's not a lot to go off of, there's a lot of unknowns that you're going to have to address straight out of the get go. You need to be very disciplined about what knowing when to put your pencil down and essentially say to yourself: This is the final MVP that we are comfortable with. And this is what we're going to execute on. The other thing to consider is if you fail at zero to one it will negatively impact your credibility within your organization.