4min chapter

The Rational Reminder Podcast cover image

Campbell R. Harvey: The Past and Future of Finance (EP.171)

The Rational Reminder Podcast

CHAPTER

How Do You Generate a Premium?

So how do you generate a premium? So one way to generate it is from risk. There's also the possibility that there's miss pricing. And this extra return that you're getting can decrease through time as markets become more efficient, but it's unlikely to go away.

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