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Building Bridges: Supporting Founders and Breaking Myths: Featuring Marcus Exall

Not My First Guess

CHAPTER

Designing for Viral Growth and Unconventional Founders' Advice

This chapter explores the critical role of designing businesses for viral growth by enabling customers to attract others seamlessly. It offers unconventional advice for founders on VC funding, storytelling, and due diligence, illustrated with successful examples like Snapchat.

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