4min chapter

Content, Briefly cover image

Meta: Sonja Jacob and Mahu Sims on content ops and enterprise strategy

Content, Briefly

CHAPTER

What Does B2B Marketing Look Like at Meta?

Sonia: Could you talk a little bit about what does B2B marketing look like at meta? Mahu: I've been adjacent to content marketing for about nine years now. So really it was all about how doMahu and I work together to scale that content marketing function in the most efficient way possible. Sonia: At our largest, we were actually a team of about nine in total. That included junior and senior content marketers, content operations.

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