This chapter explores the innovative concept of stock rewards where consumers can become shareholders in companies they make purchases from. It delves into how Apex is enabling this stock reward system through their platform, allowing individuals to earn stock rewards by using a specific debit card that invests a portion of transaction amounts into stocks of the brands they buy from. The conversation also touches on the evolution of stock settlement times, the influence of crypto trading on the stock market, and the accessibility of investing for younger generations.

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