The Importance of Having a Strategy

The idea of putting a plan together but being agile enough to know when what you're doing isn't fitting within the objectives of the plan, I think is so very important. And we at social media examiner are in the business of teaching people tactical activities that they can do across the social platforms to improve exposure, reach, leads, eyeballs,. It's like this squirrel squirrel and everybody chases it. But right now, let's be honest, it's AI, you're focusing on it. I fit. I'm focusing onIt. It's hot. It's exciting, but it's got to fit into a strategy.