A lot of work has been done trying to understand, well, maybe people just really don't care. Maybe they actually aren't as motivated on the things that they're working towards than they should be, so let's increase motivation. People who have a higher waist to hip ratio or a higher BMI see distances as farther compared to those with a lower waist to hip Ratio or lower BMI. We also found that when people are more motivated to exercise or to make it to that finish line, that motivation can in a sense compensate for that effect of their body on their perception of distance.

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