What's Your Experience With Meta Ads?

In terms of total mix right now, it makes up about probably around 20% of our spend. We want to look fairly organic in the feed so that like polished doesn't do very well right now. So we're looking organic and then just talk about like those out of benefits show the storytelling of the product. It's really gone back to what I even call almost like billboard marketing,. You're basically trying to stop people on their scroll. The growth has definitely come from our efforts and a lot of other channels.

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