Money in Sport: The battle for new fans - Replay
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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The Future of Sports Broadcasting
Lale Geometche: We know that audiences are moving away from watching a whole game. And I think in this market particularly, it's even more important because a lot of people don't want to get up to a 2am 3am to watch a game. So we're going to see actors and singers write with the fielders, having interviews with players and whatnot,. along with influencers of social media platforms as well.
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