Lale Geometche: We know that audiences are moving away from watching a whole game. And I think in this market particularly, it's even more important because a lot of people don't want to get up to a 2am 3am to watch a game. So we're going to see actors and singers write with the fielders, having interviews with players and whatnot,. along with influencers of social media platforms as well.
In this episode, Sean is joined by Charlotte Offord (NFL), Glen Rolls (La Liga), and Rodica Titeica (Subway), to discuss their organizations' strategies for engaging new fans and expanding their reach. This conversation is recommended for anyone interested in the intersection of sports and marketing, as well as those looking to expand their organization's reach and engage new fans. Show notes - https://sportsgeekhq.com/podcast/mis-the-battle-for-new-fans-replay/