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The Impact of Public Opinion on the Behavior of Tech Companies and Advertisers
How much influence does public opinion have in shaping the practices of tech companies and advertisers when it comes to personalized ads? As we've seen with recent privacy scandals, public backlash can force companies to reevaluate their practices. Apple has introduced new privacy features in its operating systems that limit ad tracking and require apps to obtain user consent before collecting certain types of data. Consumers also have the power to vote with their wallets and choose products and services that prioritize privacy.