3min chapter

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How Amazon Rival Temu Got Sucked Into Trump’s Trade War

Big Take Asia

CHAPTER

The Rise of Temu: Disrupting E-Commerce with Discounts

This chapter explores the significant influence of trade changes on Chinese e-commerce, specifically through the lens of the Temu app. It examines Temu's success as a discount marketplace in the U.S., especially during economic hardships, and its strategic marketing moves that have enabled it to compete with larger retailers.

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