How Amazon Rival Temu Got Sucked Into Trump’s Trade War
Big Take Asia
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The Rise of Temu: Disrupting E-Commerce with Discounts
This chapter explores the significant influence of trade changes on Chinese e-commerce, specifically through the lens of the Temu app. It examines Temu's success as a discount marketplace in the U.S., especially during economic hardships, and its strategic marketing moves that have enabled it to compete with larger retailers.
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