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3min chapter
ROAS Is a Trap: How Smart Marketers Really Drive Growth
Marketing Against The Grain
Intro
This chapter critiques the overreliance on Return on Ad Spend (ROAS) as a metric for advertising effectiveness, using a case study to illustrate the consequences of prioritizing flawed measurements. The discussion is initiated by a humorous tweet that highlights the often misguided conversations between marketing and finance executives regarding these metrics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode