How To Present An Ordinary Product As Extraordinary
Dan Kennedy's Magnetic Marketing Podcast
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The GoPro Camera: A New Way to Drive Traffic to Your Website
The GoPro camera is probably even at this point, I'd say it's probably going to surpass as far as the success of the George Foreman grill. What we did with the GoPro camera and what they do very well as a company is use user generated footage, make zillions of YouTube videos and offer an award for the best video. They've just put a little twist on it and have had amazing success.
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