In this insightful and energizing episode, Mariah sits down with Sasha Fedunchak—authority on influence, mom of two, CEO of Daring House, and host of The Beauty of Influence podcast—for a conversation that redefines what it means to be influential as a mom in business.

They discuss the psychology behind influence, how to leverage your natural strengths for marketing that actually works, and why embracing your personal power can be the key to sustainable business growth. Sasha shares her journey from corporate marketing director to co-leading a values-driven agency with her husband—all while raising two little ones. This episode is a permission slip to slow down, get intentional, and finally make marketing feel aligned.

On Today’s Episode

Sasha’s story from corporate director to beauty biz owner to brand strategist
The 7 principles of influence (based on Robert Cialdini’s framework)
How influence is embodied, not performed
Practical ways to audit your influence and apply it to your brand
How partnering with her husband in business has changed the game
Marketing with integrity (and ditching performative strategies)
Why connection, not just content, creates conversion
What it means to design your business around your actual life

Want to become more magnetic in your business without doing more? Sasha shares a simple but powerful influence audit you have to try.

Here’s your sneak peek:

Discover which principles of influence already work for you
Reflect on what actually moves your audience to say yes
Choose 1–2 principles to amplify in your marketing this month
Commit to a weekly “influence hour” to refine & reconnect

👉 Get the full breakdown and Sasha’s step-by-step in the episode!

Connect with Sasha:

Website: www.daringhaus.com
Instagram: @daringhaus or @sashafedunchak
TikTok: @sashadaring and daringhaus
Podcast: The Beauty of Influence

Ways to Connect Outside the Podcast

Direction of the Law

The Institutes of Biblical Law

How Existentialism Conflicts with Biblical Law

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