Exploration of 'Story Driven' Book and Related Concepts

What do you stand for? What does your brand stand for? Where are you headed? Why are you headed there? Before you build a brand, you better know your story. In her beautiful and brand new book, Story Driven - You Don't Need To Compete When You Know Who You Are, the business philosopher, Bernadette Jiwa, delivers the goods. Bernadette helps companies of all sizes to build a brand to be proud of. Bernadette is also the author of some of the most impacting business books that you will ever read: Hunch, Meaningful, Marketing: A Love Story, Fortune Cookie Principle, Difference and Make Your Idea Matter. It was a thrill to have her back on the show to discuss Story Driven and her optimizes for brands. Enjoy the conversation....

• Running time: 52:58.
• Hello from beautiful Montreal.
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• ...or on Twitter.
• Here is my conversation with Bernadette Jiwa.
• Story Driven.
• Hunch.
• Meaningful.
• Marketing: A Love Story.
• Fortune Cookie Principle.
• Difference.
• Make Your Idea Matter.
• Follow Bernadette on Twitter.
• This week's music: David Usher 'St. Lawrence River'.