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From In-House to Entrepreneur: The Creator's Journey
This chapter discusses the crucial steps for content creators transitioning from in-house roles to entrepreneurial ventures, emphasizing the need to provide value and build a targeted portfolio. It explores the importance of audience engagement and the difference between a true audience and a transient crowd, highlighting strategies to cultivate genuine relationships with followers. Practical examples illustrate how creators can align personal and brand content while nurturing talent within an ecosystem.