2min chapter

Beautiful Misfits cover image

TKE: Supermarkets and sustainability with Richard Walker, Iceland MD

Beautiful Misfits

CHAPTER

Introduction

The kindness economy is a podcast that looks at the new values driving businesses of to morrow. Mary Portes explains how value has been erased from our concept of good. We've been taught to believe that value means cheap, or affordabe. But cheap costs us a lot - every one pound spent on food by british consumers incurs an extra one pound of hidden costs according to the sustainable food trust.

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