The Importance of Subjectivity in User Testing

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Justin: User testing is a paramount part of the process in that, you know, users are interacting with what we're putting together. And again, we're divorcing ourselves from any subjectivity in this and users are informing a better, a better ultimate product. Justin: I've actually been on the other side where I've watched how people order a big Mac at McDonald's when it was my first job. He says he feels like we get so busy that we don't slow down to just observe people.

Jason Ogle shows us how we can all be design superheroes with the right mindset. He reveals how grit trumps talent, every day. He reminds us of the peril that bad leadership and ego can have on a team and organization. He challenges us to never stop fighting for our users. He also inspires us to be a catalyst for our community.

Secret Identity (6:49)
Origin Story (11:14)
Biggest Superhero (21:31)
Biggest Failure (28:51)
Awkward Testing Story (35:06)
Design Superpower (40:35)
Design Kryptonite (43:04)
UX Superhero Name (49:16)
Fights for Users (57:09)
Habit of Success (61:28)
Recommended Book (67:10)
Best Advice (69:58)

Check out the detailed show notes and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/050

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