I have always said that content has to do one of two things, otherwise people will not feel compelled to consume it. Content either has to solve a clear problem, or content has to serve a deep passion. And in both of these cases, i believe the content acts as a pain killer because the need is both urgent and the problem is big for the consumer. People have always asked me why don't we charge for morning brew since we have this large and loyal audience that gets our daily news letter? And my answer has always been, because i think our content, while a pain killer, is a weak pain killer versus a strong pain killer. Sure, morning brew has become a habit for