What Is Content Refined?

A lot of people focusing on just a straight content play with ads. What's the best strategy right now for our website? And especially, I mean, we got a lot of affiliate markers listening. Each site is unique and you kind of have to approach it differently. But what I've always found in the past is if you're a new brand, let there be no one that has like almost no ranking for them. Don't worry too much about checking your search engine results because they might not even look great by that time.