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6min chapter
An Elf-Made Success | Elfy Profits: How The Elf On The Shelf Found Its Place At Christmas | 2
Business Movers
The Challenges of Expanding The Elf on the Shelf
This chapter examines the difficulties encountered by the creators of The Elf on the Shelf when trying to introduce a birthday-themed sequel. It highlights their decision to refocus on Christmas offerings, underscoring the significance of tradition and nostalgia in their brand's success.
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