Embed Financing

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If you are not making money on that lending product and you're essentially subsidizing and kind of giving free money, then you don't know if this real product market fit. I think financing just to make it clear is an extremely valuable tool. You can really help people make their cash flow work. There's a bunch of interesting companies there. And there's again, this space is brand new so there's tons of opportunity.

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

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