The Politics of Media and Image

This chapter explores the intricate relationship between political events, media representation, and candidate marketing tactics, particularly through the lens of Turning Point USA's annual event. The discussion highlights the strategic appearances of figures like Trump and DeSantis, emphasizing the importance of effective communication and storytelling in engaging younger voters. By analyzing the evolving dynamics of political commentary and the impact of viral content, the chapter underscores the necessity for candidates to enhance their public image and connect authentically with the electorate.

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