The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann
Future Proof
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Intro
This chapter explores the dual role of the Global Head of Effectiveness and Retail at McCann World Group, focusing on fostering an effectiveness culture within the organization and among clients. Insights on the significance of awards, creativity, and effective partnerships, particularly with Aldi, emphasize the importance of measuring effectiveness for impactful marketing.
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