100 - How To Launch a Celebrity DTC Brand with Ari Murray
The Marketing Millennials
00:00
Launch Strategy
Coming from a sas background, one thing that's harder and deed to see is projecting products that are going to be sold when launched. So how do you think about that when launching? How many products should i put on my web side when i'm woing to sell? It? Should be the whole inventory? Should it be 50 % of the inventory? And for me, depending on what we're selling, i always like to start with few skews. But i would much rather come to market more often than expect my base to shop such a huge variety - which becomes an inventory issue.
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