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Unmistakable Classics: Sally Hogshead | Creating Work That’s Impossible to Resist

The Unmistakable Creative Podcast

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Brand Fascination Dot Com - Part Two

The book is called The Art of Branding. It's about how to create a brand that stands out from the pack, and what your brand does best. And it has an action plan for each person in your organization so they can follow along on their own. After you've gone through the five-step system, there are some ways to customize your message as well.

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